Building Something new

A new construction company in Oklahoma needed an identity built from the ground up.

Client:

Foster & Geer

#GRAPHIC-DESIGN #MARKETING #PACKAGING #LOGO #WEB-BUILDING #DESIGN #BRAND-IDENTITY

Foster & Geer: Building the future of steel erection

We are proud to present our latest brand identity project for Foster & Geer, a new and dynamic steel erection company based in Oklahoma City. In an industry where many competitors have relied on dated branding for decades, Foster & Geer is set to redefine expectations and lead with innovation. To capture this transformative spirit, we designed a striking logo featuring a man carrying an I-beam, symbolizing strength, resilience, and the impactful presence Foster & Geer will have in the market.

To further enhance the brand’s bold and modern image, we selected the Bebas Neue typeface. Known for its tall, clean lines and strong character, Bebas Neue perfectly complements the company’s vision of standing tall and making a significant mark in the industry. This typeface, combined with our impactful imagery, creates a cohesive and powerful brand identity that reflects Foster & Geer’s commitment to excellence and forward-thinking approach. With this fresh and contemporary branding, Foster & Geer is well-positioned to not only enter but revolutionize the steel erection market in Oklahoma City.